FUNDAMENTALS OF DIGITAL MARKETING: MODULE 4/26

Plan your online business strategy

Question 1

What is the first step in creating an online business strategy?

• AIdentifying business goals
• BUnderstanding what the competition is doing
• CKnowing the market
• DAligning goals to the strategy

Question 2

What is the purpose of the 'See, Think, Do, Care' framework?

• ATo help determine a marketing strategy
• BTo help a business understand the customer journey online
• CTo help a business reach a global audience
• DTo give insight into specific customer groups

Question 3

Why is optimising customer touchpoints online beneficial for businesses?

• AIt allows brands to add pop-up ads at every point of the customer journey, ensuring high visibility
• BIt gives businesses the opportunity to save money on online advertising
• CIt provides customers with value every time they come into contact with a brand, helping build trust
• DIt gives businesses an opportunity to collect more data from potential customers

Question 4

Once you've worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

• AIncorporate it within marketing materials across all channels to help raise customer awareness
• BCreate an email campaign letting your customers know why you are unique
• CFilm a video explaining your unique selling point and send it to employees
• DCreate a press release and distribute it through your channels

Question 5

What type of information can KPIs provide?

• AAudience segmentation
• BLong-term projections
• CFinancial viability
• DBoard decisions