Plan your online business strategy

FUNDAMENTALS OF DIGITAL MARKETING: MODULE 4/26

Plan your online business strategy

Question 1

What is the first step in creating an online business strategy?

Question 2

What is the purpose of the 'See, Think, Do, Care' framework?

Question 3

Why is optimising customer touchpoints online beneficial for businesses?

Question 4

Once you've worked out your Unique Selling Point (USP), how would you use it in a long-term online strategy?

Question 5

What type of information can KPIs provide?

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