FUNDAMENTALS OF DIGITAL MARKETING: MODULE 5/26

Get started with search

Question 1

Why are search engines a great place for a business to be found?

• APeople pay to use search engines, so there is a wealthy customer base there
• BPeople who search are actively looking for information, products or services
• CSearch engines are a big trend these days
• DSearch engines guarantee new customers

Question 2

What technology do search engines use to 'crawl' websites?

• AAndroids
• BInterns
• CAutomatons
• DBots

Question 3

Which of the following can help a search engine understand what your page is about?

• AThe date it was published
• BThe number of images used
• CThe total number of words
• DThe title tag

Question 4

Fill in the blank: Spending money on search advertising influences how your website appears in ___________.

• AOrganic search results
• BThe search results page
• CBusiness directories
• DDisplay advertising networks

Question 5

Which of these is an important factor in the paid search auction system?

• AHow famous your brand name is
• BHow cool your logo is
• CHow long your business has been around
• DHow relevant your ads are

Question 6

Which of these can Google Search Console help you to do?

• AIt helps you increase your social media following
• BIt helps you optimise your Google My Business listing
• CIt helps you understand which keywords people are searching for on Google
• DIt helps you run A/B tests on your home page